Mohd Syafiq Firdaus

Corporate Communications & Creative Direction

Clear messages,beautifully made.

Seven years turning policy, campaigns and national events into work people actually stop to read.

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About

I lead corporate communications and creative work for national institutions, federal ministries and public campaigns — turning policy into messages people actually read.

7+years in design and communications
50K+organic followers built from scratch
1,000+guests at protocol-standard national events
50+bilingual infographics for official channels

What I look after

The pillars of a corporate communications division, run end to end: strategy, budget, agencies and the work itself.

Strategy & internal comms

Integrated communication plans, stakeholder engagement, internal communications and governance alignment.

Brand, events & protocol

Brand governance, ATL/BTL creative direction and national events run to federal and ministerial protocol.

Editorial & media relations

Bilingual (BM/EN) annual reports, media releases, newsletters and brochures; issues and crisis management.

Digital & social

Corporate website and social channels (TikTok, Instagram, Facebook), content strategy and audience analytics.

Also Divisional budgeting · KPI tracking · Procurement & compliance · PR, creative and event agency management

Work

Selected work

01

Ministry of Education

Official announcements made readable in seconds: SPM results, how to check them, TV Pendidikan airtime and press-conference slides on classroom assessment.

Public communication · Infographics · 2021 — 2022
02

Dr. Radzi Jidin

A year-round content system for the Member of Parliament for Putrajaya: parliament live cards and greetings for every community, under one consistent signature.

Digital & social media · 2021 — 2026
03

Prihatin. Bersih. Stabil.

National manifesto book for Perikatan Nasional. Each policy area fits one scannable spread of icon tiles.

Editorial · Manifesto book · GE15, 2022
04

Selangor Baharu, Kita Bangkit!

State manifesto in a clear hierarchy of 7 pillars, 25 approaches and 112 offers, with a fold-out pamphlet of the 35 key offers.

Editorial · Manifesto book & pamphlet · 2023
05

50 Tawaran untuk Putrajaya

Constituency manifesto booklet for Dr. Radzi Jidin: fifty local offers, grouped by theme and set against the city's landmarks.

Editorial · Manifesto booklet · GE15, 2022
06

Armada BERSATU

One maroon-and-gold identity for the annual general assembly, carried from social posts to ID tags, lanyards and roll-ups.

Brand & events · IDCC Shah Alam, 2024
07

BERSATU

Main-stage backdrop and venue roll-ups for the annual general assembly, pairing Jawi and Rumi wordmarks.

Brand & events · Stage & venue graphics · IDCC Shah Alam, 2023
08

On the ground

Speeches, launches and assemblies, covered for official channels and press.

Photography · Ongoing
Experience
  • Nov 2022 — PresentCorporate Communication ManagerInstitut Masa Depan Malaysia (MASA)Leads Brand & Events, Media Relations and Creative & Digital Media. Built a TikTok and multi-channel presence from scratch to 50,000+ followers (+40% engagement) and raised institutional visibility by 20%.
  • Aug — Nov 2022Special Duties OfficerMinistry of EducationBranding, ATL/BTL materials and protocol for national launches, including the 1,000+ guest SekolahKU SEJAHTERA showcase (+25% press reach).
  • Mar — Aug 2022Information OfficerPrime Minister's OfficeProduced 50+ bilingual infographics, announcements and short videos for official channels (+20% public engagement).
  • 2021 — 2022Creative Director & ConsultantPublic campaigns & corporate brandsBrand positioning, ATL/BTL creative direction, budgets and vendor supervision for public-sector campaigns.
  • 2018 — 2020Head of DesignJFix SolutionsCreative direction for clients including Malaysia Airlines and Foodpanda (+20% campaign performance, +30% organic reach).
Education
B.Eng.Tech (Hons.) Naval Architecture & Shipbuilding
Universiti Kuala Lumpur · 2014 — 2018
Tools
Adobe Creative Suite, CapCut Pro, Canva
Languages
Bahasa Melayu native
English fluent
Mandarin basic

Let's talk.

syafiq.firdaussayuti@gmail.com
+60 13-409 5035